Co-Founder & CMO
The RoundTrip Group
Tommy is a veteran of the media industry with tremendous experience driving business growth via communication solutions. Throughout his career, Tommy has been known as strategic, innovative, transformation expert who has a knack for quickly identifying and simplifying business challenges and coming up with innovative communications solutions that are laser focused on driving positive business outcomes for his clients.
Tommy began his career in 1995 in the media department at the Grey Global Group (prior to acquisition of the group by WPP) in New York. During his first 3 years at Grey, Tommy helped develop and modernize communications plans that propelled Procter & Gamble’s Pantene to the #1 hair care brand in the United States. During his time with Grey he also managed the ConAgra portfolio of food products helping to successfully launch the well know Marie Callender’s frozen food line.
In 1999, Tommy helped start up a youth and entertainment company, GWHIZ Entertainment, funded by Grey Global Group. During his tenure there, he helped grow the agency from 1 client to over 15 in a 5-year span working with clients such as Dairy Queen, W Hotels, Topp’s Confection, D-Lish Fragrances, Konami Video Games and US Cellular. He was part of a team that created the first in-game advertising experience in the industry via a partnership with Reebok and Konami and he also developed and executed the industry-first “wireless scavenger hunt” using SMS for US Cellular.
In 2004, Tommy was recruited by Publicis’s Starcom Mediavest Group to transform their unprofitable operation in Puerto Rico. As the VP, Managing Director of our Puerto Rico office, he helped to not only establish SMG as the first stand-alone media agency in the marketplace, but also helped transform the profitability of the operation by securing new business, diversifying their service offering and restructuring marketplace deals. During his tenure, Tommy helped to elevate the talent and product across some of our most well known global brands in the world including P&G, Kraft, Kellogg’s and Visa. Under Tommy’s leadership the media team won a Cuspide, Puerto Rico’s most celebrated industry award.
In 2007, Tommy relocated to Mexico to take on the challenge of recapturing the Coke business in their largest market in the world. For three years Tommy transformed and led a team that won back the business in unprecedented fashion – in less than 3 years and without a pitch. The Coca-Cola Company in Atlanta cited this as a “first-ever” in their organization. During his time running the Coca-Cola business he helped grow market share across the beverage portfolio to over 80% and more importantly grew Coca-Cola’s water brand, Ciel, and won the monthly share game against Danone’s long established Bonafont brand. His team also won silver at the Circulo Oro Festival for Media Innovation for work done on behalf of Coca-Cola’s energy drink, Gladiator.
During his last two years in Mexico, Tommy led business development discipline in LATAM for SMG as part of the Global Growth Team. In 2010, he helped lead the Mexico office to an incredible 9 wins during that year picking up clients such as Banamex, Burger King, Subway, Expedia and Cadbury to name a few. In 2011, he continued helping the region grow landing a big regional win in Mead Johnson and expanding the Subway business to include 6 additional markets. Tommy was also instrumental in helping establish both a Content and Data & Analytics discipline within Latin America for SMG.
In 2012, Tommy returned to the United States to run Mediavest’s business development practice. During his time in this role, Mediavest experience unprecedented growth winning over $2.5B dollars in billings by winning clients such as Honda, Converse, Travelers, Brown Forman, Bloomin’ Brands, and Keurig Green Mountain. In 2013, Mediavest won Adweek’s Agency of the Year as a result of its massive growth.
In 2014, Tommy returned to the world of day-to-day business management where he oversaw the global businesses for Mondelez and Brown Forman and the domestic business for Sprint. As an SVP, Global Managing Director, Tommy was responsible for the operations, talent and product for Mondelez across 40+ countries in the regions of North America, Latin America, Eastern Europe, Middle East and Africa. For Brown Forman he oversaw the communications, which included both above the line media and below the line events. Tommy led the Sprint business during a transformational time when they were looking to prepare themselves for a sale and/or merger, thus there was a massive focus on communications that could measured and attributed to sales. Sprint eventually merged with T-Mobile.
In 2017, OMD tapped Tommy to take over and transform the Nissan business in North America. He quickly shifted the team’s hub from Los Angeles to New York in order to have better connectivity with the clients. Tommy helped assemble a new team of cross-athletes who were fluent in offline and online channel planning. With this newly built team they transformed how they approached business, building a unique communications framework that was grounded in building brand over time and driving sales over night. The use of 1st, 2nd and 3rd party data was essential in driving both targeting and messaging decisions. Lastly, and most importantly, Tommy’s team regained the confidence of the Nissan clients so much so that Nissan renewed its contract with OMD for another three years.
Tommy is originally from Charleston, SC and attended the University of Florida in Gainesville where he graduated with High Honors with a Bachelor’s Degree in Advertising.
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