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Deb Palella

Chief Client Officer

Deb has been in the Agency industry for over 20 years. She brings with her experience from sizeable New York City agencies to the hands-on support of a smaller boutique agency. 


Deb has been in Account Management since her interning days at Young & Rubicam. The primary role as a client liaison ensures that the client’s needs are not only met, but exceeded in their deliverables on a day-to-day basis. Deb is the go-to person when extra hands are needed on a project and ensures all resources are exhausted for our client’s benefit. Deb has an active role in project timelines, delivery, budgeting, strategy and implementation on agency jobs (including print, television, radio, digital and social.) Throughout her career, Deb has always prided herself on the fact that clients continually request and seek her out to work on their business and solicit her to come work for them. 


Earlier in her career, Deb held posts at Brogan Tennyson Group, Tritonic, G-Whiz, a subsidiary of the Grey Global Group and Kaplan Thaler Group. 


For almost 10 years at GWhiz, Debra played an integral part of the Account team. As VP, Account management, Debra managed the largest accounts including, W Hotels. She immersed herself in the business and was an extension of their internal marketing team. She lead the agency side of 17 hotel openings including all aspects of creative, PR, media planning, party planning and photo shoots. Managing 21 properties that all had access to GWhiz required an element of organizational excellence. W Hotels marketing and creative were awarded many accolades including the prestigious Graphis award, several ADDY awards as well as hospitality awards including many Adrian awards. Debra also worked on the James Hotel and traveled to Punta Cana to work on marketing and communications for the Tortuga Bay hotel and the Punta Cana Resort & Club. Deb later managed the college targeted US Cellular branding. From the launch of text messaging to the late teen market to the in-cinema advertising, US Cellular had a great challenge competing against the big national carriers.


At Tritonic, Debra brought her NYC experience to the local NJ clients. As Director of Client Services, Debra worked on projects for the City of Newark, Cory Booker, several non-profits and many local restaurants and shops. She and the team received many awards for their work in NJ and more specifically Newark including Art Director’s Club of NJ for Brick City Newark, Boys & Girls Club, Atlas Park and the James Hotel.


During her brief time at Brogan Tennyson Group, Debra worked on the advertising for South Coast Plaza, Royal Hawaiian Center, along with other retail category clients such as the Shoppes at Old Bridge, Susquehanna Marketplace, Union Hill and Bergen Town Center. Retail clients require significant upfront planning as they are seasons ahead. Coordinating efforts between the corporate shopping center and the individual retail establishments required constant communication and the implementation of weekly communication strategy so all efforts were cohesive amongst the various moving parts.


Deb has also worked with an As Seen On TV company as a “product finder”. She sought out products that would work on DTC while also working on her own invention ideas. She also consulted for another ASOT company where she would shop and analyze store displays and provide competitive analysis of the category landscape. She also pitched her own ideas, as one idea was executed with its own website and commercial. 

In her home life, Deb married her high school sweetheart and has been married for 20 years. She and her husband raise 2 children and 2 dogs. As a family, they help raise money for Alex’s Lemonade Stand and Make-A-Wish of NJ. She is on a quest to have her family see as many of the 50 states as possible, before the kids are off to college. This new endeavor is a career goal based on her entrepreneurial spirit and like-mindedness with the team. When you find great people to work with, you do what you can to work with them again.

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